Membership recruitment is of course a primary interest in all voluntary associations. Trade associations are no different. If you read books and go to seminars for trade associations and non-profits you would think that membership recruitment is conducted by tracking, that is, carefully recording statistics of visitor and new member activity. This is a bit like spending all your energy on discussing how to express the score of a baseball game and never picking up a bat. Scoring works only if it serves to improve the game.
Here are my 3 top rules for membership recruitment.
1. Make a human connection. Members, who like your organization, and invite people they know are your best method of obtaining new members.
2. Make a human connection. When a visitor comes to your meeting, put them with a warm, similar person, who will find out who they are and what they have come out to find. Notice, find out what they want, so you might be able to fulfill it. Do NOT treat them like another notch on the belt or legs pix on the fusilage!
3. Keep human connections by providing value. Run your organization for the benefit of members. Be sure that the members get what they came for. This will work far better than moaning and groaning that people no longer want to join. The best leadership is servantship.
Now, if tracking helps to make sure your organization is doing all of that, great. Notice, however, it is about people, not just recordkeeping! Happy recruitment.
What they are saying….
“My solution genie!” Michael Morgan of Morgan Printing
“Very professional.” Harvey Madison, Madison Photography Center for Critical Thinking
“I enjoyed Sharon’s enthusiasm, eagerness to connect with her audience and her down to earth personality that really brought forth new tactics in teaching, but also interesting insights to people skills in all! I will implement much of her lesson into my classroom as well as my home and personal life.”
“I’d like to have her back everyday.” Owner, ABC Preparatory Academy
How could this session be improved? No, this was perfect actually. Loved that it allowed for discussion.
“Knowledge of presenter is outstanding; makes it easy to sit through training.”
“Very helpful to use in my classroom.”
“I love love loved the tidbits of the history of teaching you included…. I would love to dig deeper into how … education has changed and [talk about how to] “get back to basics.”
What did you like best about this seminar? She had an emphasis on Christ centered education. (This was in a church affiliated preschool.)
What did you like best?
- Where to find books [relating to] morals.
- Plenty of time for discussion was given.
- Explanation of the class which I could understand well.
- Learning how to incorporate values into our planning.
What I like to hear most: “We want to have you back. When can you come? “
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Thanks to Stat Counter!